| SMS Text Donations |
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Fundraising via text promises to be the next big leap in online fund development.
Text message fundraising can be tied to specific events, just as a potential donor is most connected with the cause or issue at hand. They are typically small amounts ($1-$5 per donor), and can be done repeatedly at various events. It's a highly attractive model to consider. Imagine presenting an eye-catching PowerPoint at a conference and being able to end your presentation with "you can help us right now, just text DONATE to 55555". SMS Text Donations present a powerful medium with enormous potential. In the United States, it can be complicated to get a Text based fundraising effort rolling. To own a "short code" directly, there is an upfront investment required that is sometimes over $1,000. Then there are agreements with the various mobile carriers and middlemen involved in the billing process, transaction fees, etc. Fortunately, there are some companies working through the complications to offer solutions to non profit organizations. We are watching the work of MGive.com, which appears to be the most promising "outsource" text donation vendor to date. |